DrDisrespect x 49ers

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Dr Disrespect x San Francisco 49ers – Social Media Promo


Role: Editor, Social Campaign Producer, Brand Delivery Coordinator

As part of the broader 49ers training camp project, I created a dedicated short-form promo designed specifically for social platforms. This piece was part of our official deliverables and crafted to hit hard in under a minute — quick pacing, tight visuals, and a direct connection to the Doc’s online persona.

I handled the full edit, shaped the pacing for social performance, and worked with both our internal team and the 49ers’ media liaisons to ensure the content met every requirement for brand alignment and public release. The final promo was shared by Dr Disrespect on Twitter and quickly went viral, reaching millions of views and receiving direct praise from the 49ers team.

Responsibilities:

  • Edited short-form promo tailored for social performance on Twitter and Instagram

  • Managed brand integration, ensuring 49ers assets and guidelines were followed

  • Delivered campaign-ready video as part of the official project scope

  • Coordinated with both internal creative and external media teams to hit delivery timelines

  • Focused on pacing, tone, and audience hooks to maximize shareability

Outcome:

  • Promo received millions of impressions after being posted by Dr Disrespect and reshared across platforms

  • Praised by the 49ers media team as a standout execution in tone and delivery

  • Strengthened the creative partnership between Doc’s brand and an NFL franchise

  • Demonstrated ability to create high-performing social content under tight deadlines and visibility pressure

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