Sonic Drive-In – National Commercial Series

 

Sonic Drive-In – National Commercial Series

 

Client: Sonic Drive-In
Agency: Mother LA
Role: On-Camera Talent, Creative Collaborator, Brand Voice Contributor

This project began with a simple viral video: I ordered 50 corn dogs at a Sonic Drive-In as a joke. That spontaneous moment caught the attention of Mother LA and Sonic’s talent team, who reached out after seeing not only the humor, but the dynamic between me and my family on screen.

What started as a single shoot turned into a full campaign. Over the course of this partnership, I appeared in around 14 national commercials and a few radio spots, all fully paid professional productions. The campaign was built around our natural chemistry, humor, and authenticity — and to this day, I’m still recognized for those commercials.

Responsibilities:

• Served as primary on-camera talent for Sonic’s comedic family-style commercial series

• Collaborated with directors and agency creatives to maintain natural tone and deliver punchlines that fit the brand

• Contributed unscripted ideas and responses that helped shape the personality of the campaign

• Represented the Sonic brand in radio, social media snippets, and national TV spots

Outcome:

• Successfully led a recurring campaign that resonated with families and fans nationwide

• Delivered authentic, unscripted energy that shaped Sonic’s brand tone during the campaign

• Built a trusted relationship with the agency and brand, resulting in an extended run across multiple media formats

• Became a recognizable face of the campaign, helping drive strong audience connection and brand recall