NIKE Demon – Concept Shoe + Visual Ad Campaign

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NIKE Demon – Concept Shoe + AI-Driven Ad Campaign

Role: Creative Director | Designer | Motion Visuals | Music Producer
Tools Used: Photoshop, Illustrator, MidJourney, Kling AI, Suno, AI upscalers, Premiere Pro
Project Type: Concept Branding / Spec Ad Campaign
Status: Personal project – viral fan concept

This was a full-stack creative challenge: build a product that doesn’t exist, and promote it like it does. I imagined a fictional release called “Demon” — a sinister take on the classic Air Jordan aesthetic, limited to 666 pairs. From silhouette to soundtrack, I handled every element in-house using the latest AI tools and traditional design fundamentals.

Creative Breakdown:

👟 Product Design

  • Custom sneaker layout based on the Air Jordan 1 profile

  • Engineered in Photoshop and Illustrator with branding elements like a demonic face stamp, heel emboss, and a “DEMON” etched outsole

  • Visual tone: underground, exclusive, untouchable

📸 Visuals & Motion

  • Poster series and mock campaign ads created using MidJourney, then enhanced manually in Photoshop for lighting and material accuracy

  • Character movement and ad flow brought to life in Kling AI — from lightning bursts to subtle product rotation

  • Edited and finalized in Premiere Pro with logo reveals, animation overlays, and polish

🔊 Soundtrack

  • Built an original score in Suno to avoid copyright issues and fully own the sound

  • Chose a bass-heavy, aggressive beat to match the rebellious tone of the design

  • Synced animation and transitions with key beat drops for cinematic pacing

Results:

  • Showcased creative fluency across AI, design, music, and branding

  • Reinforced my ability to lead a campaign from concept to execution without a team or budget

  • Went viral on Instagram and Threads, demonstrating audience appetite for edgy design work

I didn’t get a Nike collab — I built the one they should’ve made.
All visuals. All audio. All done solo.

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