Black Steel Bourbon – Batch #2

Black Steel Bourbon – Batch Two Commercial
Role: Creative Director, Storyboard Artist, On-Set Producer

For the second Black Steel Bourbon promo campaign, I led the creative process from initial concept through final delivery. I developed the core idea for the commercial, crafted detailed storyboards to guide the shoot, and provided hands-on support on set to ensure the visual and narrative tone aligned with the brand’s identity.

This project required not only strong creative vision but also real-time problem solving and team coordination. My involvement across every phase of production allowed for a smooth workflow and a final product that delivered both cinematic impact and brand authenticity.

Responsibilities:

• Created the original concept and thematic direction for the commercial

• Designed a full storyboard to guide shot composition, pacing, and transitions

• Provided on-location creative supervision and production support

• Collaborated with talent, crew, and post-production to maintain continuity and quality

Outcome:

• Delivered a polished, visually striking promo that reflected the rugged, premium tone of the Black Steel Bourbon brand

• Streamlined the shoot and post process by aligning vision early and staying hands-on through execution

• Strengthened the brand’s visual identity with a campaign-ready asset built for digital and social platforms