BLACK STEEL BOURBON
Black Steel Bourbon – Brand Launch Campaign
Role: Creative Director, Storyboard Artist, On-Set Photographer, Digital Production Support
For the launch of Black Steel Bourbon, I played a key role in shaping the brand’s initial visual identity and overall creative direction. I led the development of core concepts through in-depth storyboard creation and facilitated collaborative discussions that aligned the creative team around a unified vision.
During production, I was actively involved on set, capturing branded photography and ensuring the shoot stayed aligned with our visual goals. I also supported the digital launch phase, helping bring the brand to life across social platforms through asset delivery, design input, and executional guidance.
This end-to-end involvement allowed me to contribute both strategically and hands-on, ensuring that the final result delivered a bold and cohesive brand experience.
Responsibilities:
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Developed creative direction and concept strategy for the launch campaign
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Created detailed storyboards to guide visual tone, framing, and pacing
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Participated in on-site production as lead photographer and creative support
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Collaborated with the team to align visual elements across photography and video
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Assisted in the digital rollout with asset prep and creative quality control for online platforms
Outcome:
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Delivered a bold, premium brand launch that visually captured the essence of Black Steel Bourbon
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Created a bank of launch-ready assets used across digital campaigns and media outreach
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Helped establish the tone and aesthetic for future brand content
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Strengthened the rollout through cross-functional creative leadership and execution