SCUF x Dr Disrespect Controller Launch
SCUF x Dr Disrespect Controller Launch – November 2022
In November 2022, we teamed up with SCUF Gaming for one of the most anticipated hardware drops of the year—Dr Disrespect’s limited edition SCUF controller.
Our internal team collaborated closely with SCUF from early design phases through commercial production. The final design—crafted by Dinka, Doc’s art director—was an aggressive, high-impact piece of hardware that visually matched the energy of the 2x Champion himself.
My role centered around creative production and project delivery:
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Coordinated feedback loops across SCUF, our internal team, and Doc’s camp
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Ensured marketing visuals and tone aligned perfectly with Doc’s brand voice
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Communicated deadlines, managed expectations, and kept all assets moving through production efficiently
The result? Immediate sell-out within days.
Bold, on-brand, and built to win.
Teamwork, high standards, and fast execution—this one checked every box.
TEASER
