Dr Disrespect x TimTheTatman – Mountain Dew x 7-Eleven Gaming Champs Campaign

Dr Disrespect x TimTheTatman – Mountain Dew x 7-Eleven Gaming Champs Campaign

Role: Creative Delivery Lead | Brand Supervisor | Campaign Manager
Clients: Mountain Dew, 7-Eleven, Speedway

For this multi-brand campaign, I worked alongside the teams at Mountain Dew and 7-Eleven to bring a high-impact co-branded piece to life featuring Dr Disrespect and TimTheTatman. The goal: create a bold, energetic push that lived up to both creators’ reputations — while keeping the brand integration seamless and authentic.

I reviewed initial pitch decks and selected the core concept from a set of proposed ideas. From there, I oversaw revisions, flagged brand tone inconsistencies, and provided direct feedback to ensure the content aligned with Doc’s larger-than-life identity and Tim’s approachable energy. My focus was to make sure nothing felt “off-brand” — no shortcuts, no missteps.

I approved final creative outputs and led the rollout across social platforms, making sure each asset was delivered on time, in the right format, and with messaging that resonated.

Responsibilities:

• Reviewed and selected the final concept from multiple brand-side proposals

• Gave structured feedback on creative decks, storyboards, and visual treatments

• Maintained strict brand voice and aesthetic consistency for Dr Disrespect

• Oversaw revisions, ensured corrections were made, and finalized all social-facing assets

• Led the content deployment strategy across creator and brand socials

Outcome:

• Delivered a fully polished multi-brand campaign that remained 100 percent on-brand for all parties involved

• Helped drive strong fan response across platforms, with high visibility and branded content performance

• Demonstrated leadership across cross-brand coordination, creative execution, and digital delivery

📲 Featured on Dr Disrespect, TimTheTatman, Mountain Dew, and 7-Eleven’s social media channels